A Photoshop Primer for Book Cover Design

A Photoshop Primer for Book Cover Design

When you are creating your first book cover using Photoshop, everything can seem a little overwhelming and difficult to use. Photoshop is one of the most comprehensive image editing programs currently available, and there are literally thousands of things that you can do to an image using Photoshop. In order to create a book cover successfully, you’re going to have to learn a little bit about how to use this program. This is a Photoshop Primer specifically for those who wish to dabble in designing their own book covers. We will be covering the main components that you will be using in your cover design.

Your Window Pane & Toolbar

The first thing to be aware of is the window pane on the right and the toolbar on the left. The toolbar allows you to select different tools that you might need such as the move tool or the magic eraser. The window pane on the right gives you access to everything that you need to design a book cover. By default, the Navigator pane is not included, so you need to go to the Windows drop down and select it.

Understanding Layers

Layers are exactly what they sound like, levels upon which you can draw or work and then delete when you no longer need them. It is a good idea to use layers when you are not sure what you are doing.

The Drag Tool

The drag tool allows you to drag pictures and text around to get them in the right position. This is especially useful for taxed which you need to be centered. The lines will tell you when taxed is centered within your document or image.

The Text Tool

The text tool will allow you to set the font and the size of the font, as well as type whatever you want to place on your book cover. This is a very useful tool as you will use it for the title of your book, any subtitles and your author name.

Fonts & Sizes

You will also be using the fonts and sizes tool which is located at the top panel of your Photoshop. You will be able to set what font you want as well as what size you want to appear.

The Navigator

Once you have added the Navigator panel, you will be able to zoom in and out your image and get as close as you need to create the design that you want.

Colors & Layer Styles

The colors and layer styles allow you to choose a certain color either using the color panel or the swatches panel, and the layer styles will allow you to select any of your installed layer styles or from the dozen or so default styles.

The Transformation Tool

Finally, if you go to edit > transform > free transform > you will be able to move around your image or text to any size you want; or any shape that you want for that matter.

6 Awesome Sales-boosting Book Marketing Ideas

6 Marketing Ideas to Increase Sales

You’ve written an amazing book and you’ve been published (yay!), but now comes the really hard part: selling it.

If there’s one thing that can end a great author’s career, it’s a lack of book sales. Not to state the obvious, but without sales, well, you aren’t going to be a success. So, how can you get your book to sell? By marketing the hell out of it!

Below, we share six powerful ways to market your book and get the sales that you deserve.

  1. Offer a Raffle

It might sound silly, but offering a raffle could really do wonders for sales. Mark your book down steeply and blast out on social media that you are offering anyone who buys a copy and posts a review wherever you’re selling it (Amazon, for example) a change to win something – like an eReader. You’ll start a huge buzz, get tons of people interested, get great reviews, and sell more copies of your book. Talk about a win-win-win!

Image result for reedsy book marketing ideas

Source: Reedsy

  1. Head to Your Local Library

Don’t underestimate the power of your local library. People still use libraries and they look to them for valuable resources. Arrange to do a reading of your book and have a meet-and-greet at your library. Of course, don’t forget to have plenty of copies of your book on-hand so you can sell them right on the spot!

 

  1. Promote with your Signature

Whether it’s on a forum or on your emails, promoting your book with your signature is a super simple, yet extremely effective way to promote your book. Every time you send out an email or add to a conversation on a forum, you’ll spread the word about your book, make it more visible, and have the opportunity to increase sales.

 

  1. Use Business Cards

Yes, you can use business cards to promote your book. As an author, your writing – and your book – is your business, so why not make up business cards to promote it? Feature the cover of your book on one side of the card, and on the other, include an excerpt. Hand out your cards whenever you meet someone new and leave stacks at local establishments.

 

  1. Head to a Trade Show

Writing is most certainly a trade, so promoting your book at a trade show just makes sense. Create a really eye-catching book and display covers of your book, as well as excerpts from it in and around the space. Of course, don’t forget to bring along plenty of copies to sell!

 

  1. Take Advantage of Social Media

Social media is one of the most effective marketing tools available today. So many business owners have been able to reach incredible success just by interacting with their audience on sites like Facebook, Instagram, and Twitter. Create profiles for yourself as an author and get busy interacting with your audience! The more witty, useful, engaging, and interesting your posts are, the more they’ll be shared, and the more sales you’ll be able to make!

How to turn your manuscripts in bestsellers?

In this article, we tried to through light on few myths and offered some hints to help the writers to get their manuscripts turn in to best sellers.

How to start?
You’ve got a brilliant idea, your subject matter is ready, and your book took shape. What next after this? Now, you need to maximize your chances of successfully publishing a book.

What is the role of the Literary Agent?
Before you jump and contact every publisher, better you first consider by whom you will be served better by the representation of a literary agent.

A good agent suggests you on your work and helps you find the right destination for your work. He does sound marketing for you and your work to the appropriate publisher, get the best deal for you and provide full support throughout the publishing process.

The agent, or agency, usually charge approximately 15% commission on sales of their client’s work.

How to submit your work to a publisher?
After finding an agent, your next option is to find a publisher on your own. For this, you need to search the market. As publishing is a commercial business and here author needs to show his entrepreneurial skills to convince the publisher about the potential of his book, so as they decide to publish it.

Find the right publisher for your work. Find a good fit for you and your book. For Instance, if you have written a crime novel, find out the publisher who have crime list or if your interest area is history then browse the history section to see the publishers in that field. You can also look the list of independent publishers.

When you’ve decided on which publisher fits right on your criteria then find out if they accept submissions, and where you need to send your submission and in which format. Don’t overlook the importance of presentation here. Submit your work in the appropriate format.

Should I self-publish a book?
Digitalisation has made self-publishing thing very easy. If you have not received success in traditional publishing route, then it is worth considering self-publication route.

A self-publisher have full control of:
-Copy-editing
-Design
-Pricing
-Securing an ISBN for your book
-Printing
-Running the supply chain
-Sales
-Invoicing and accounting
-Promotion
-Funding

What is Vanity Publishing?
The line between vanity publishing and self-publishing is skinny. Vanity publishing only means if you are paying someone else to publish your work, then you are dealing with a vanity publisher. Vanity publishers make money from upfront charges.

Blogging
There are millions of blogs on the World Wide Web, covering a variety of subjects. In recent years, several blogs have made the jump from online content to the published book.

Tips for blogging:
-Keep your blog current.
-Keep your work correctly, comfortable to read and attractive to look at.
-Get involved with the blogging community.
-Showcase your work to agent and publisher.